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Creating Successful Corporate
Along the Intellectual Equity Trail
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This article reflects upon some of
the concepts and ideas that have been introduced to senior
executives and management teams to leverage their thinking and
executive action around the development of the intrinsic value of
their companies. Thatís the intangible stuff traditionally defined
as 'goodwill', that investors are increasingly choosing to put their
It describes an empirical process approach that bridges internal and
external perspectives on the company 'worth' and company 'market'
value relationship. Within this exploratory process it looks at a
conceptual framework of ecosystem tool-sets that has been developed
to assist and advise top management on the critical value
The management process involves the co-creation of a firm's
intellectual equity strategy with the objective of releasing latent
best value in its goodwill.
The author uses the hunting metaphor and tool-set to capture the
dynamic and exploratory nature of the value management process and
to provide an imaginative context through which top management can
elaborate their own intrinsic value adding strategies.