This article takes a further step
forward in defining the strategic role of the corporate university. It describes an
approach for appraising and managing the consequences of managements present style
of intellectual leadership on a companys market value.
It describes two
robust management indices that are being used to facilitate this process of appraisal and
management. The Intellectual Equity Index (IEI) and the Intellectual Capital Index (ICI)
which when combined together provide a basis for defining the quality of intellectual
leadership in a company, i.e. the Intellectual Leadership Indicator (ILI). The ILI
directly reflects the quality, direction and trend in the companys ability to
achieve or maintain intellectual leadership in its business sectors. This is the state of
development upon which its competitive position and future business success depends.
The outcome of the ILI appraisal produces a
penetrating insight into the state of managements business orientation and
organisational readiness. It also defines the baseline position from which a bespoke
portfolio of corporate university properties can be properly formulated and managed.