The purpose of this paper is to present the key
project learning points and outcomes as a guideline for the future
quality management of demand-led learning and development.
This article has been designed to assist the process
of innovation diffusion relating to a major European project. It
explicates the key positive and obscure dynamics that the project team
had to conjure with, in reaching recommendations about best practice in
corporate university and enterprise academy design and management.
The research methodology was based upon a corporate
university blueprint architecture and browser toolkit developed by a
member of the team to provide depth in practice evidence and a
searchable database for comparative case to case practice evaluation.
It was found that the corporate university
organisation and business development concept is a subject area which is
either well understood by company management and education institutions
or there is considerable confusion about its role and purpose. In large
part this arises from the very different interpretation in the concept’s
development and practice across the world, region by region.
From a wide and diverse portfolio of companies
and organisations who where invited to participate in the action
research case studies those who accepted have one very important
characteristic in common: they are all intensively engaged in managing a
major innovation i.e. they already have the commitment to making new
ideas work in practice. In addition it also demands serious reflection
about the creative nature of the learning leadership role and also the
style of its management.
The results of the project show that a successful
corporate university intervention needs to be founded upon a sustainable
commitment by top management who should promote, if not present already,
a spirit of curiosity leading to better ways of doing business today and
in the future. It requires an in-depth understanding of the
organisations strategic learning needs and good knowledge of the models
of corporate university development that are available and reliable.
The a priori browser based corporate
university blueprint model architecture employed in the empirical case
study research mode proved to have both the depth and flexibility to
provide a high quality evaluative framework and capture all the dynamics
relating to the key variables in good corporate university design and
The data base of case foundation information, key
performance indicators (KPIs) and best practice outcomes will be one of
the most comprehensive and world class quality reference sources
published to date
The variables that make up the portfolios of emergent
best practices - process and management - have originality and value
both individually and collectively. The impact of these best practice
ways of working will have far reaching consequences for leadership and
the future shape of lifelong interdependent learning between employers
and employees and policy in government departments and education